Welcome to <B><I>Coffee News</I></B> of Marin!

The Five Minute CoffeeFax is a collection of "News and Notes for Friends of Coffee News". Originally intended as a tool for Coffee News clients on the strategies and benefits of advertising, CoffeeFax has grown to include information for the business person on Networking, Management, Customer Service, as well as Marketing and Advertising. CoffeeFax is designed to be a short read... a primer or outline of strategies that the business manager/owner can immediately put to use.

Be sure to check back often, as we will continue to add to this list.

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Advertising
Ad Residue
Repetition
Couponitis
Selecting an Advertising Media
It's A Jungle Out There!
The Twelve Most Persuasive Words
En-Able Your Advertising
Quick Miracles

The Three Big Advertising Questions
Why Coffee News?
Improve Your Advertising 1000%!
What The Heck Was That About?

Print Advertising Mistakes to Avoid
The New Power of Advertising
"Test The Waters?"

Psychology And Advertising
The Magic Number Three
Expiration-Dated Advertising
Promoting Your Business
The Impotence of Advertising
Nine Good Headlines
The Cocaine of Advertising

Networking
Spreading the Word-of-Mouth
Referrals Are Most "Bankable"
Becoming A Master Networker
Top Networking Event Behaviors
The Man with the 5,000 Cards
Lessons From "Survivor"
What a Wise Networker Knows

Developing Your Verbal Logo
Ill-Advised Marketing
The 10-30-60 Marketing Rule
Top Ten Rules of Networking
Are You Proactive or Reactive With Referrals?
Referrals - The Sales Professional's Best Friend
BBQ Sauce & The Law  of Reciprocation
44 Non-Stop Networking Tips

Fun 'n Business
Lessons Learned From "Chicken Run"
Langley's Folly
Actual Things That Have Appeared on Resumes
You Can Tell A Texan ... But You Can't Tell 'em Much!
Bite The Wax Tadpole