Frequently
Asked Questions
What
is your readership?
Can I
subscribe to Coffee News?
How often do you publish
and where are you distributed?
What's the monthly contest all
about?
How long
has Coffee News been in existence?
Where are you
publishing in Louisville?
Can restaurants advertise
in Coffee News?
How much is an
ad?
Why do you
recommend that the ad run for at least 13 weeks?
How do I pay for the ad?
Do I need to design the ad?
Can I change an ad now and
then?
Q:What
is readership? back
to
top
A: We distribute to over 300 locations every week, and our readership is over 25,000 per week.
Q: Can I subscribe to Coffee News? back
to
top
A: You cannot currently subscribe to Coffee News. It is a free publication
distributed primarily at restaurants, or any other place where you might
have some time to read while waiting.
Q: How often do you publish and where are
you distributed? back
to
top
A: A new issue is distributed weekly to restaurants, delis, coffeehouses, etc.
Its purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for
their meals (seen by a high number of readers 3 meals a day!) or relaxing with
a cup of coffee. With Coffee News, there is no BAD news — only trivia,
horoscopes, fun facts, local events, and other fun things that draw attention
(like the chance to win $25 cash each month). To see the locations where you
can pick up a copy of Coffee News, visit the Distribution area of this web
site.
Q: What's the monthly contest all about? back
to
top
A: Each week, we
hide a small "Coffee News Guy" icon
in one of the ads. To enter the contest, all a reader has to do is cut out
the ad and mail or fax it to our office along with the entry
slip
provided,
and they are eligible to win a $25 cash prize. We hold the drawing at the end
of every month and announce the winner in Coffee News. The Coffee
News’ contest is good
for our advertisers as well as our readers since it encourages our readers
to look through all of the ads in order to
find the Coffee News Guy!
Q: How long has Coffee News been in
existence? back
to
top
A: Coffee News was founded by Jean Daum in Winnipeg,
Canada in 1988. It is now published in over 50 100 countries including the United States, Mexico, Dominican Republic, United Kingdom,
Spain, Portugal, Netherlands, Finland, India, Malaysia, Brazil, New Zealand
and Australia, France, Italy, Germany, Belgium, Luxembourg, Switzerland,
Austria, Denmark, Norway, Sweden, Greece, Czech Republic, Hungary, and Ireland.
A French edition, Pause Café, is published in Quebec, with Spanish editions
in Mexico, the U.S. and Spain.
Q: Where are you
publishing in
Louisville? back
to
top
A: We are currently publishing in
these areas: Jeffersontown/Hurstbourne/Middletown, St. Matthews, Fern Creek, and Springhurst/Summit/Prospect. The Highlands area is served by another Coffee News franchisee. Additional areas will be added based on demand by
advertisers.
Q: Can restaurants advertise
in Coffee News? back
to
top
A: As a courtesy to all our restaurants we offer the protection
that no business in the restaurant industry will be allowed to advertise in
Coffee News. Although most restaurants would love to have an ad, they are
prohibited. The reason -- a Burger King ad in Coffee News, for example, would
have every McDonald's refusing to carry Coffee News. No restaurant would welcome
their competitor's efforts to take away their customers right inside their
own premises, so they would naturally kick Coffee News out.
We do offer restaurants
carrying Coffee News a free listing in an ad space that lists different
locations where our readers can pick up a copy of Coffee News.
Q:
How much is an ad? back
to
top
A: Ad rates in Coffee News are dependent on how many editions
you choose for your marketing, and on the length of time you advertise. Discounts are available for advertisers who
choose multiple editions. Ads in Coffee News are less expensive than other
print media, so the small businessperson can easily afford to advertise regularly.
So unless another business in your "category" of business is already
advertising in the edition, it is open to you. That's because all ads in Coffee News are “EXCLUSIVES”, meaning only one business in each category
is allowed to advertise in each edition, allowing OUR advertisers to lock out
their competition — unlike any other publication in town!
Q: Why do you recommend that
the ad run for at least 13 weeks? back
to
top A: Your advertising
plan should be precisely as long as your business plan. If you are promoting
a concert that will be held on Wednesday night, then to buy advertising to
run the following Thursday would not be advisable. The only thing that might
be equally inadvisable would be to buy a 13-week advertising run for a business
that plans to be around longer than 13 weeks. A good ad is a seed for a fruit
tree. Repetition is its water. Weekly consistency is its sunlight. The longer
your seed is allowed to grow in the mind of the public, the greater and greater
your harvests will be. What size harvests do you want to see?
For more, read CoffeeFax #2: Repetition.
Q: How do I pay for the
ad? back
to
top
A: Coffee News offers you flexibility in how you choose to pay for
your ad. You may pay for the ad by cash, money order, check, or credit card.
Payment is due when the order is placed for 13-week ads. Monthly automatic electronic-fund transfers are available for annual advertisers.
Q: Do I need to design
the ad? back
to
top
A: If you already have a camera-ready ad --
GREAT! If
you don't, well then that's great too because we
will work with you to create one.
Q: Can I change an ad now and then? back
to
top
A: Yes, you can.
There is never a charge for ad changes, which may be phoned, e-mailed or faxed
to us.
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